BRAND STRATEGY
BRAND IDENTITY
SIGNAGE
WEB DESIGN
BUSINESS CARD
COLLATERAL
Hand lettering by Jess the Maker
When Ashley purchased an existing beauty business, she wanted to make it her own with a fresh, modern identity.
Leading the rebrand from naming through launch— we designed the complete visual identity, storefront signage, service menu, business materials, and website. The goal was to modernize the look while maintaining appeal to the existing client base of women committed to beauty and self- care.
