BRANDING
PRINT
DIGITAL
PACKAGING
Designed for PUBLIC HOUSE
Charlie’s Burgers, started in 2009 as a series of private dining events in Toronto, Canada, ranked #3 on Food & Wine Magazine’s list of “100 Best New Food and Drink Experiences in the World."
The CB WINE PROGRAM is a celebrated, Toronto-based monthly wine subscription, and features exclusively imported, high-quality wines from around the world.
The client needed a brand refresh to match the quality of their selections, while preserving the essential brand elements to stay consistent with existing marketing communications.
Outcomes included a redesign of their logo, a secondary full logo, new shipping box with a custom pattern, print collateral, updated typography and color palette, and a facelift of their website.
