BRAND STRATEGY
BRAND IDENTITY
BUSINESS CARD
Background
Holly Segur has 30 years experience in the executive realm. She’s found that throughout her career, tapping into her intuition has set her apart.
Brand Aspiration
Holly needed a brand that felt old-world because of the ideas that her business is founded upon and yet it needed to be bold/professional to attract her target audience.
Challenges
Creating a brand that didn't feel too mystic and/or skewed too much towards "life coach.” Supporting the client in creating visuals to be used on her website and social media.
Target Audience
• Men + Women executives, primarily c-suite level
• These executives have it all, and yet know something is missing. They're overwhelmed and have exhausted all efforts to steer their company in the right direction.
