Holly is an executive coach with 30+ years of experience helping C-suite leaders navigate high-stakes decisions. She needed a brand that positioned her unique approach—using intuition as a strategic advantage—without veering into "life coach" territory.
We started with strategy, helping her clarify her positioning and ideal client. From there, we developed the name "Lead Intuitively" to bridge her executive credibility with her intuitive methodology.
The brand identity balanced old-world wisdom with modern professionalism—rich colors, clean typography, and a visual language that felt grounded and sophisticated. Business cards and print collateral reinforced this positioning, and a styled photoshoot captured the right tone for her target audience: executives who've exhausted traditional solutions and are ready for something deeper.
The positioning work we did together continues to guide her business today.
View the site: hollysegur.com
